Plan for Re-design of 'A Supermarket'in New Cross

in London with set designer Nicolai Hart, 2001

Part of the 'Corner Shop Project 'is to refurbish and redesign the corner shop supermarket. The thoughts behind were the following:

 

• Not to unify the shop as chains does - people are different and come there for

different purposes. We do not want to impose one style or target one group of people

• To make the shop visually closer to the home - 90% of all the goods are used

at home

• The shop has traces of past decisions and people - the idea of these traces should be preserved

• It should be beautiful - New Cross does not offer many visually pleasing places

• It should secure sales

For the big front room we wanted to create a good overview, inviting atmosphere and decrease the claustrophobic feeling that were there. We decided to use the three elements light wood, copper color and organic form for. The three pillars were designed with this, and the elements used in a simple way around the room. The floor with simple gray vinyl. This room is for snacks, magazines, lunch, Lottery, drinks, etc.

For the other shop window room we wanted to create a homely atmosphere. The floor with black and white tiled vinyl. This room is for breakfast and dinner.

For the back room we dressed it all in a strong bright red. This room is for non-food products and video rental.