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Re-design Commitment Contract between A Supermarket and ARD It is hereby agreed that A Supermarket and ARD will work together to re-design and re-structure the supermarket in order to enhance its function as a local and social meeting point and to increase sales in order to secure the survival of the shop. A Supermarket is under extensive competition from the Sainsbury and Tesco shops in the area. If A Supermarket stops there are far less opportunities for local residents to meet, make each others acquaintance and thereby respect and interact with each other. ARD will carefully investigate the social function and role of A Supermarket and aim at emphasizing the points that create communication. The aim of the project is to use art as a tool for research in social functions of local meeting points in order to create better conditions for (already existing) communication between people. The project will be a negotiation between the individual communication strategies of the artists, the shop owners economical goal and the wishes of the customers. It is furthermore a wish to engage the local community in the project. Therefor openness and dialogue is essential for a successful project. The Goals of the Project The goals of the project which both A Supermarket and ARD will work towards is to Secure the commercial survival of A Supermarket in the increased competitive environment To make a coherent re-design and re-structuring that increases the desire for local residents to use A Supermarket - instead of big national chains - both for shopping and socializing The Commitments of ARD Be open minded Be in dialogue To listen to and adapt to the experience of A Supermarket To incorporate practical and functional wishes of A Supermarket in the re- construction To respect A Supermarkets need to take steps to minimizes shop lifting We commit to research the wishes and ideas of the customers in order to understand what they expect from A Supermarket To incorporate commercial aims of A Supermarket To make a coherent design and reconstruction ARD will apply for funding and sponsors for the project The Commitments of A Supermarket Be open minded Be in dialogue Be open to discuss all possible ideas for changes to the supermarket, e.g. colors, re-arrangements of products, window display, shelf and displays changes, etc. Allow the crew to work all day and all night, except in the busy night time, during the reconstruction period Participate as much as possible in the reconstruction Allow members of ARD to observe the daily life in the shop to gain knowledge of the shop and its customers Participate in customer research initiated by ARD Feed the 6-7 participants from ARD during the app. 3 weeks reconstruction period while working in the shop. The food will be essentials only, such as sandwiches, vegetables, fruit, tea, and water (app. £ 10 pr. meal for 6 people) To allow ARD to use the name of A Supermarket in fundraising and PR for the project As the project is part of Kenneth Balfelt's course work at Goldsmiths College there might be tutors visiting A Supermarket. A Supermarket has the last word about changes of the shop.
Time Plan Reconstruction : February 2001
Signed 9 March 2000 by Mr. M. Patel (A Supermarket) and Kenneth A. Balfelt (ARD) |
